(click image to enlarge)
Incorporated on 5 October 1944, Biorex was set up by a doctor and a chemist, who had studied at Cambridge and was interested in the natural extract of plants and materials. Since the 17th century, liquorice had been used to treat stomach ulcers - and the main extract was glycyrrhetinic acid which Biorex then developed into a cream called Biosone GA, which had the same qualities of hydrocortisone cream. The cartoons were hung in the boardroom and were most probably part of a marketing campaign in the 1950s.
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